11 Blog Exercise: Dimension/Depth/Space/Scale

Source Link

The above logo is a design for an eco friendly neighborhood. At first glance and from a distance the image is visualized as a somewhat abstract plant form and leaves. However if ou focus on the leaves a little more you will notice that the shape of the leaves are in the shapes of simple, abstract, house symbols. In addition to create the idea of a neighborhood, the design emphasizes the use of perspective and relative size to its design. Perspective is expressed in "one-point" perspective, where the houses converge into one point along the horizon line giving the illusion that you are looking down a neighborhood street. Furthermore, relative size is expressed in the shadows of the houses and the gradual decrease in size as the houses move farther back into the horizon. By emphasizing certain visual aspects and techniques, designers are able to produce logos that are clever, interesting, and unique, without the use of typographical elements...