Above we have a logo that i feel is a clever and well designed logo that follows much of the syntactical guidelines. It combines the ideas of a chef's hat with the mushroom cloud from the aftermath of an atomic explosion, hence the name "Atomic Chef." The Idea of a mushroom cloud and chefs hat is a very symmetrical object, however the designer varies the each of the vertical axis sides to help create balance. Further more there are other aspects that also help to balance out the image such as the two variable sized rings. The design is simple in the aspect of colors and design, the eye easily flows and follows the lines of the designed image where the eye isn't draw too much to one area.
The next image that i chose for an example of a design that didn't work out so well is of an Hungarian reale state business. The image that they chose to reference was a cavernous hole. Due to the detail and variation of lines, color, size and shape to the logo, your eye is drawn directly into the center of the hole. This makes the viewer seem like they are trapped or confined within the hole. Which is not the type of persona that i would not be looking for, especially in a real estate agent. To further create a confined space the logo and text is again outlined by this gray brush stroke border.
